Shopsterium » Designer Spotlight

EDIT by Jeanne Beker at The Bay

Dejana — Fri, 27 Aug 2010 12:23:23 +0000

I had the opportunity to attend the launch of Canadian fashion icon Jeanne Beker‘s EDIT collection that was put together exclusively for The Bay.

Each EDIT piece represents a certain trend or style that caught Jeanne’s eye, it’s her ultimate must-have list for fall 2010. All items are under $200, and will be available at 65 Bay stores across Canada, starting September.

Jeanne's favourite piece - Faux fur jacket $150

another one of her faves - charcoal cape $195

I had to try it on! (thanks Nelly for taking the photo)

Designer Spotlight – Breeyn McCarney

Dejana — Mon, 09 Aug 2010 12:23:59 +0000

This article was also featured on NotableTV.com!

Meet Breeyn McCarney — Toronto fashion designer whose Hard-Boiled Wonderland collection ranks among my favourite for Fall 2010. Upon completing her studies in London, England, environmentally conscious Breeyn returned to Toronto to create a luxury line using 100% natural fabrics while leaving zero environmental impact.

Hard-Boiled Wonderland collection, named after Haruki Murakami’s novel, reflects Breeyn’s ability to find inspiration in any setting. “It’s important to be able to see beauty in the most bleak circumstances,” McCarney says. “The girl who wears the Breeyn McCarney label is quite feminine and is not afraid to stand out. She has young spirit and a distinct personality. She probably also loves to dance.” My friend Roxana and I (below) definitely fit the profile :) We loved wearing Breeyn McCarneys’s dresses and we thank bn-photography.com for capturing the moment.

Check out Breeyn McCarney’s work here, or say hi on Twitter here!

photo: bn-photography.com

.

click to enlarge

Check out Breeyn McCarney’s designs at tonight’s Midsummer Night’s Dream Masquerade!

Where: C-Lounge,

When: Tonight, Aug 9th, at 10pm

More Alexander Wang – Paparazzi Style!

Dejana — Thu, 22 Jul 2010 03:17:54 +0000

Tomorrow: one street style photo every hour on the hour, all day long!

I met Alexander Wang!

Dejana — Wed, 21 Jul 2010 17:48:44 +0000

I met Alexander Wang at Holt Renfrew today! More pics coming soon.

star struck smile

i'm telling him how much i want that duffle bag

he signed my card!

Designer Spotlight – Wesley Badanjak

Dejana — Wed, 07 Jul 2010 03:39:45 +0000

Founded in 2008, Wesley Badanjak’s LOVAS collection has already had two successful LG Fashion Week shows to date. Having closely worked with renowned Canadian designers, David Dixon being one of them, Wesley has been a vital part of Toronto’s fashion industry since completing a Bachelor’s Degree in Fashion Design at Ryerson.

I recently dropped by his Mississauga studio where he’s currently working on his Spring 2011 collection, as well as some custom wedding dress designs.

After seeing them on the LGFW runway, I had to get my hands on those luxurious LOVAS Fall/Winter 2010 pieces and wear them for my bn-photography photoshoot.

Wesley describes the LOVAS woman as a strong, independent woman who loves fashion but is not a slave to trends. “She enjoys classic silhouettes with a twist and strives to look sexy and fresh. She strives for quality in her wardrobe and is not afraid of standing out in a crowd. For Autumn/Winter 2010, LOVAS Wesley Badanjak presented “Behind the Gates,” a collection inspired by memories and photographs of his paternal grandmother, Cecilija Badanjak. “While maintaining my signature LOVAS tailored daywear, I added a new sense of fluidity and softness with jersey, silk chiffon and silk charmeuse.”

ps. the shoes are from Winners, $69.99

Designer Spotlight – Jules Power

Dejana — Tue, 22 Jun 2010 12:00:57 +0000

Jules Power (photo: Vanessa Heins)

I’m excited to announce that I am a new fashion contributor for NotableTV.com! My first article was published yesterday:

Notable Designers: Jules Power Goes Canadian Classic for Fall/Winter

Upon graduating from Ryerson’s School of Fashion, Jules Power spent a decade designing for some of Canada’s well known retailers including Danier, Roots, and Joe Fresh Style. Jules Power lives in Toronto where she works on her own womenswear and jewellery collection.

photo: bn-photography.com

LG Fashion Week

I first heard of Jules while shopping at Chasse Gardee this winter – they carry her items. I immediately noted the name and was glad to find out that I’d have a chance to preview her fall 2010 collection at the LG Fashion Show in March. At the show, I fell for those nostalgic floral prints and cozy wool dresses. It was no surprise that her collection created the most buzz on my LGFW coverage post. Soon after, I asked Jules if I could wear one of her runway looks for a creative photoshoot with bn-photography. She let me wear my favourite one!

Jules says that the type of woman who wears her collection loves clothes and enjoys life! “My Fall 2010 Collection was inspired by Canadian Lifestyle. It is a combination of classic, earthy colours like Camel, Red, Grey and Brown with relaxed, modern silhouettes. I love texture and print and I used natural, comfortable and cozy fabrics. The pieces are designed for a true Canadian winter: cashmere blazers and wool tunics for work and cotton sweats for lounging.”

Check out Jules Power’s official website to preview the rest of the Fall 2010 collection.