Category Archives: Style and Beauty Tips

Giveaway – $350 Global Keratin Hair Treatment

Freebie Friday – That’s right, Concepts Salon & Spa in Toronto is giving away a complimentary Global Keratin hair treatment to one lucky Shopsterium reader! This semi-permanent (2-5 mths) hair straightening normally costs $350+, depending on the length & thickness of your hair. Global Keratin treatment straightens the hair without damaging or changing its texture. The treatment can be used on all hair types, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached)!

So who wants this magical hair makeover? I will personally accompany you at the spa, and take some before & after photos to be published here. While you’re getting your hair transformed, I’ll be enjoying some of the other spa services Concepts at the Holt Renfrew Centre has to offer. They’re well known for their impeccable hygiene, rejuvenating facials, and anti-stress massage therapy. And I could always use a mani :) I’m sooo looking forward to this spa day!

To enter the contest, tell me why your hair would be a good candidate for this treatment. Winner will be randomly chosen and announced on Sunday.

Good luck everyone!

Update: the winner has been selected, congrats Rachel!

Thanks everyone for entering the contest.

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Anniversary giveaway 2 – free haircut at Dat Salon

I’ve had my current hairstyle for the past 6-7 years, and I’m ready for a change. My biggest fear is that I’ll regret it as soon as I walk out of a salon, so I’m asking for your advice!

Style: asymmetrical shoulder-length bob with angled bangs. Colour: auburn red.

Should I go for it? Or maybe some other style? Help me decide and I’ll reward a random comment’s author with a free haircut at Toronto’s Dat Salon ($50 value)!

Next giveaway: tonight at 8pm, two Donato salon + spa gift certificates.

UPDATE:

Thank you everyone for your advice, you truly are the most wonderful and engaging readers :) I’ve read them all carefully, and I’ll let you know soon what I’ve decided.

The contest winner has been selected, congrats Silvia, hope you enjoy your hair makeover at Dat Salon.

Also posted in Giveaways | Tagged , | 36 Comments

Casual outfit idea for fall

I had lunch with my friend Roxi today, and as always, I loved her effortless styling. I insisted on taking a pic and sharing her chic fall ensemble with shopsterium readers :)

Wool coat: French Connection
Mustard sweater: GAP
Black leather belt: GAP
Cropped denim shorts: Forever 21
Tall black suede boots: Winners
Gold studded black leather bag: Popcorn Milano, bought at Winners

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Lanvin for H&M Collection Preview at the AGO

As someone who regularly shops at H&M, and appreciates (ahem, dreams about) good high-end designer creations, I was pretty excited about Lanvin for H&M 2010 collaboration preview. Here’s how the collection fared:

Affordable? – $200-$250 per dress, so I’ll go with no.
Wearable? – All of the pieces were functional and wearable. Mind you, the hems are unfinished, so wouldn’t expect them to last more than a few washes.
Different? – Design – yes; materials – your average H&M. I especially enjoyed the accessories and shoes.

The collection hits the stores on November 20th. Check it out and let me know what you think!

Shoes $99

bracelet $29.95

dress: $249, clutch $49.95

Given the special occasion and posh venue (Art Gallery of Ontario), I started planning my outfit early :) Emilio & Coco offered to style me for this event in  Campanula, a dress inspired by the national flower of Monaco. The dress will be available on their e-boutique as of Nov 13th, so I was the first person to ever wear it in public. So honoured, thank you Emilio & Coco!

I had a major haircut & dye for L’Oreal’s Revolutionary Reds contest :) If you have a second, please vote for me!

Thank you Dat Salon for this wonderful makeover.

Ok, that’s enough news for a single blog post :) Have a great day everyone!

xx, Dejana

Also posted in Events, Reviews, Shopping Deals | Tagged , , , , , , , , , , , , , | 16 Comments

Are Uggs out of style in 2010?

According to Google analytics, I receive A LOT of referrals for “are uggs out of style“. I felt it was my duty to answer this question since Google’s kind enough to send the traffic my way.

I’ll make it short and sweet:

Totally IN as indoors footwear / slippers. These will keep your toes warm at the ski resort. Please don’t wear them around the city — unless you’re going for a “fashion victim tween” look.

Ugg-clogs? Cute, I’d wear them! Note that these retail for $340 in Canada and $180 in the States. Go figure.

Posted in Style and Beauty Tips | Tagged , , , | 9 Comments

Fall Guide Fashion Editor

Hi everyone, I’m the fashion editor of NotableTV’s Fall guide, make sure to check it out.
Sneak peek:

Fall temperatures call for colourful scarves, layering, suede ankle booties, and flirty tights. Adding new accessories to your wardrobe will keep your look current and fresh. However, timeless staples such as a classic trench coat à la Audrey Hepburn should not be forgotten and are well worth the investment.

Fall fashion must have pieces:

For her

1.Classic trench coat
2.White blouse
3.Black pantsuit
4.Pencil skirt
5.Sheath dress
6.Ankle booties
7.Tall boots
8.Pearls
9.Silk scarf
10.Dark wash blue jeans

For him

1.Overcoat (Camel)
2.Sports jacket / blazer
3.White shirt
4.Two piece suit
5.Gray cardigan
6.Solid colour tie
7.Loafers
8.Brogues
9.Leather belt
10.Dark wash blue jeans

Go to NotableTV.com to read the rest!

Posted in Style and Beauty Tips | Tagged | 2 Comments

Casual Weekend Outfit

silk green kimono-like cardigan: Winter Kate by Nicole Richie
floral print cami: Rebecca Taylor
black skinny jeans: William Rast
handbag: Salvatore Ferragamo
chain-strap sandals: BCBG
fedora: Esprit
sunnies: Ray Ban Wayfarer

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Sizzling Summer Accessories

Hope you enjoy this guest blog post by Pammy Friedmann who also writes for MyJewelryBox, a North American online jewelry store:

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The dog days of summer may be hot, but they’re also sultry and steamy. It’s a perfect time to strut your stuff with sexy summer accessories.

Jessica Szohr is an example of how a few choice pieces can take a look from great to electric. The right jewelry and bag make this outfit the ultimate in boho chic.

Cool Shades For Bright Days

Summer sunshine makes sunglasses a must-have. Stock up on a variety of colors, styles, shapes and use them to accessorize all your outfits. A pair of Rhinestone Butterfly Sunglasses or the equally appealing Animal Print Sunglasses go a step beyond ordinary and add subtle but certain pizazz to everything from bikinis to tanks and tees.

Guys, too, can beef up the impact with a cool pair of sunnies. Turn heads with the Ray Ban Classic Aviators or be fashionable with the larger styling of the Maui Jim ‘Stingray’ Polarized Sunglasses.

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Sunny days beg for hats. Stock up on a few fun, casual hats and add a jaunty flair to your image. Hats are the solution for limp, humid, summer hair and for hair that’s wet from a swim.

Fedoras are charming on girls and the Phoebe Fedora in woven straw is sexy and stylish, especially with longer hair. Guys can look equally sharp in the Kangol 2-Tone Diamond Trilby.

Show Off Your Jewelry

Bare skin cries for jewelry, and there’s no shortage of glam and bling to fire up your outfits. Belly rings make nifty beach jewelry. They stay out of the way and add zing to bikinis. The Caution Hot Warning Sign Belly Ring will spark interesting conversations and, if you want to look demur, the Amethyst Natural Stone Heart Belly Ring is all girl.

Anklets add charm to sandals, and flip-flops. The Smoky Bronze Glass and Crystal anklet has a classy look, while the Chinese Chrysoprase is casually chic. Stud pearl earrings are a tasteful summer accent when swimming is on the agenda. They won’t get tangled in your hair and they’re forever elegant.

Strutting In Style

While the temps are balmy, show off your pedicure on a steamy date with hot stilettos by Elizabeth & James. Guys can look equally classy in the Elias Sun-Washed Sneakers by Ralph Lauren.

There are endless ways to celebrate summer with sexy and sizzling accessories. Let imagination rule! Flaunt what you’ve got and indulge yourself in a few new additions. You’ll cut a dashing figure while out and about and keep your cool at the same time!

Pammy, MyJewelryBox

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Cromwell and Cruthers and Philip Sparks

Check out this behind the scenes view of the new
Cromwell and Cruthers
campaign featuring menswear designer Philip Sparks and fashion photographer
Mckenzie James.

Shot in my neighbourhood :)

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The Dos and Don’ts of Mens Office Attire

Another article I wrote for NotableTV.com:

Round toe shoes or sandals, jeans or a suit, wide leg or straight? What did you wear to work today?

Small details such as a wrong shade of khaki or an extra inch in the width of the pant can make your office attire look sloppy and unflattering. Use the following list to remember which common mistakes to avoid, and learn how to fix them by following the examples in the right column.

Note: I took these photographs at the downtown Toronto financial district.

NO | YES
Inseam – too long: If your pants are too long, they will get dirty and even rip at the back. But that’s not the worst part – the pants will bunch up at the bottom, block all the movement from the ankle down and hence create a genie-pant effect. To find the right length, when trying on pants make sure the seam just hits the floor as you stand barefoot.


Inseam – too short: The general rule is that no one should be able to see your socks while you walk. Also please note the shoes in both photographs – two thumbs up!



Khakis: It’s okay to wear khakis to work as long as you match the rest of your outfit accordingly, and of course, have a pair of perfectly fitted khakis. The ones on the left are too wide, and black shoes clash with the colour of the pants. To stay within the khaki colour family, opt for brown, burnt orange, and red tones. The gentleman on the right nailed it.



White pants: This is considered to be beach/patio wear. However, even in those situations, never pair white pants with black shoes. Go for beige, brown, or navy – boat shoes, that is.



Sandals: Never! Even if you frequently hit the spa and get a pedicure, your office is not the right place to show that off.



Width: If the leg is too wide, your pants will “dance” around as you walk, creating unflattering shapes. If you like keeping up with current trends, then go for straight leg pants but make sure they’re properly fitted to compliment your body type.



Pointy toe shoes: … are so 2007. Hence you can buy a pair for $19.99. But please don’t. Go for round toe ones instead – for example a pair of oxfords.

Tomorrow: Celebrity Style Steal – Whitney Port!

Posted in Style and Beauty Tips | 4 Comments

Want to be a Ford Model?

Do you have what it takes to be a supermodel (or know someone who does)?
If so, you should contact one of Toronto’s Ford Modelling scouts:

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You’ll need to send a full body shot and a head shot, like the ones below for example.
You should also mention your height and age. Good luck!

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Clothes Make the Man

GUEST CONTRIBUTOR: Breanna Hughes from Unbrelievable.com

“Clothes make the man. Naked people have little or no influence on society.” – Mark Twain


I would like to start this post off by saying that I in no way claim to be a fashion expert of any kind. One thing that I do know, however, are cute boys, and well dressed ones at that. So with that on the table, I give you some of the biggest dating outfit faux pas’ I have seen, along with an alternative of what they should have worn.


Puma Drift Cat II Shoes

First Date Faux Pas #1: Running Shoes

If there is one thing I hate almost as much as Crocs, it’s when a boy wears the shoes to the left, or any other kind of running shoe, with pants. An exception can be made after the first few dates for a pair of classic Adidas, but generally speaking, running shoes with pants are the UGGs of menswear. Athletic footwear needs to be worn only when it is appropriate, so if you are wearing runners, you better be actually running. Too many times I will see a cute boy walking down the street, and then I look down and he is wearing runners with his too long jeans. I’m almost thankful that they do, as I would hate to have to see the rest of their wardrobe. It’s a huge turnoff. Huge.


Mark McNairy - Chukka Boot Navy

First Date Faux Pas Fix #1: Red Soled Shoes

Contrary to the turn off of the running shoe, the red brick sole on these Navy Suede Chukka Boots are as much of a turn on as the baby blue eyes of a cute boy. These shoes are universal in that they aren’t too dressy, nor are they too casual (especially compared to the alternative above), and can be worn well with most pants. Just make sure you don’t wear them with trackpants!

Alternatively to the Chukka Boot, you could go for A.P.C’s Derby Brick Sole, or these beautiful Mark McNairy (who is now my favourite mens shoe designer it seems) Red Brick Sole Penny Loafers. Please, let the next person I date have a pair of red brick soled shoes.


Abercrombie Gothics Mountain Hoodie

First Date Faux Pas #2: The Hoodie

I’m starting to sense a trend here, are you? Sportswear should not be worn on a date, unless the date is playing sports somewhere (which, actually, if the girl is athletic, isn’t such a bad first date), or you are under the age of 25. If you are over 25, you should not be shopping at this store unless it’s for pajamas or cottage gear (even then.. I’m hesitant to encourage it). Don’t get me wrong, I used to love Abercrombie, and the boys who wore it (ermm.. the models); but that was when I was 19. I’ve grown up now, and I want a man, not a boy. Regardless of the brand (it could be American Apparel even), a hoodie should never be worn on a dinner, coffee, or drink first date.


Martin Margiela 10 Stitched V Neck

First Date Faux Pas Fix #2: The V Neck

V Neck’s are not just for girls who want to show some cleavage, you know. The V Neck sweater is hands down the best alternative to the hoodie. It always looks classy and put together, and it lies on the fine line between casual and dressy, so you can wear it to any date type without the fear of being over, or under, dressed. Bonus points if you wear a colourful shirt underneath (orange or coral is personally my favourite) to show a little imagination. You could also go for a brighter V Neck, like this one (I have such a crush on this model now). A nice alternative to the V Neck is a button up cardigan, another sweater with which you can never go wrong.


Burton Arctic Jacket

First Date Faux Pas #3: The Snowboarding Jacket

Yes, we get snow in Toronto. It also gets really cold in Toronto. You should not be wearing a jacket that you wear while carving it up on the hill, to a date. But, it’s really cold, and you have to get to the date in the cold, right? That, folks, is why cab drivers make more money in the winter time than they do in the summer. I love a boy on a bike more than most girls, but when winter hits, it’s time to pay for the convenience and take a cab to a date. Or, you can walk, but you will be a bit colder.
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B:SCOTT Denim Double Mock Pullover

First Date Faux Pas Fix #3: The Classy Pullover

You can either go for the standard peacoat (which gets a little boring), or you can have a bit of a dressy casual look with this pull over. A little bonus for the girl if you take it off and your other shirt gets caught, and she gets a peek at your abs. Mmm. I like this one a lot.

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Birkenstocks, with socks

First Date Faux Pas #4: Sandals

Yes, the image is of someone wearing socks with Birkenstocks (which is a notorious faux pas by now), but what it says above should not be lost on you: I’m talking ALL sandals. Sandals should not be worn on a first date, unless you frequent salons and get a monthly pedicure like us girls. Girls can get away with sandals because we have pretty feet, and have pretty colours on our toenails. Boys, your feet are gross, and we don’t want to see them. NO Sandals. No no no.


TOMS shoes

First Date Faux Pas Fix #4: Shoes sans chausettes

It’s hot out, it’s summer, I get that you don’t want to wear socks. Well I don’t want you to either! Shoes without socks can look so classy and stylish, as long as it’s the right type of shoes. If you must embrace your hippie birkenstock ways (I, by the way, ROCK the birkenstock look, but only after a pedicure), then go for a pair of TOMS shoes. For every pair you buy, they give a child in need a pair, so it’s for a good cause. Also, the canvas and linen material are comfortable, and breathe nicely for those hot steamy (err.. sweaty) days.

Alternatively to TOMS, you can go for the extremely trendy boat shoe. Everyone, EVERYONE, has these right now, so they are easy to find. They look great without socks, with a slight roll on your jeans.


Baggy Jeans by Triple 5 Soul (does this brand even exist still? I guess so!)

First Date Faux Pas #5: Baggy Jeans

Last, but certainly not least, our dear old friend: The Baggy Jeans. Baggy jeans NEVER look good (unless it’s a cute girl rocking them), and a tailor is your best friend. Even the movie Clueless touched on this and that was from 1995. Baggy jeans make you look sloppy, makes you look out of shape, and worst of all, they cover the nice shoes that we learned about above.

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Kicking Mule Workshop 1980 Hand Dye

First Date Faux Pas Fix #5: Fitted Jeans

Boys, if you wear slimmer fitting jeans, it does not make you a hipster, or gay; it just makes you style aware. In fact, super tight skinny jeans on men is a bit of a turn off in itself. The jeans to the left are gorgeous, but they are definitely a little pricey. Some really good alternative denim labels are A.P.C, Nudies and good old traditional, Levi’s. Bonus points if you roll them up in the summer time (instead of shorts; I really hate shorts on boys), with the shoes above.


And there you have it, many small fashion mistakes that can be easily fixed with a little knowledge, or a little effort. If any of you out there own all of the above fixes, let’s go on a date please. Remember though, like anything, the clothes can only take you so far, so it’s important to ensure you have everything else up to par as well. To see other great outfits to wear on dates,what other dating mistakes you might be making, or small gestures you should do that you might not even have considered, head over to unbrelievable.com (or, casually send it your boyfriend’s way).

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